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As a critical piece of the marketing plan, the market analysis needs to include a clear analysis of the market segment, target population, and forecast

As a critical piece of the marketing plan, the market analysis needs to include a clear analysis of the market segment, target population, and forecast for success. Author Tim Berry discusses these factors.

http://www.mplans.com/articles/market-analysis-is-the-foundation-of-the-marketing-plan/

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