As a marketing product quality, plan, conduct and report on applied research relevant to organisational strategic requirements. When conducting research plan, you must identify the following elements: - specific research questions or hypotheses (provide at least two (2) questions or hypotheses and explain how the identified questions/hypotheses are important to begin with your research) - valid population or sample size - description of the geographical, cultural, social or institutional context within which the research will be carried out - full description of the data collection methods - analysis of the limitations to research design including the reliability and validity of data - Research findings including analysis of data, valid and reliable findings and recommendations for further research (You must provide an evidence/documentation to support your research findings)