As a researcher, Vergil knows that he isn't a perfect, objective observer of the world. So, when he's doing research, he carefully designs studies that can be replicated and verified by others. Vergil's approach to research is most consistent with which of the following 'ways of knowing'? a. Constructionism b. Empiricism c. Deduction d. Personal experience Nora, a marketing manager, wants to apply an evidence-based approach to help her company plan the release of their new product. Which of the following questions about this decision would Nora most likely be able to answer using experiential evidence? a. Does her previous experience in marketing suggest that she would get useful information by running an initial 'A/B' test of different ads? b. Do the results of a recent focus group suggest that customers who already buy products from her company value stability or innovation more? c. What is her company's current marketing budget? d. What do eye-tracking studies suggest are the best colours to use in marketing ads