Question
As Advertising Director at Harley Davidson, you need to promote the idea of digital media versus traditional media to upper management.Cite the advantages of digital
As Advertising Director at Harley Davidson, you need to promote the idea of digital media versus traditional media to upper management.Cite the advantages of digital media and the disadvantages of traditional media as it relates to your demographic and product mix at Harley Davidson.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
