As an Export Marketing Manager from ASEAN, you are evaluating the viability of promoting your firm's product and services into European Markets (of your choice). As such you need to make a comparison between the TWO propose targeted markets (of your choice). You need also to investigate and analyze the environment (eg. industry-based competition, firm-specific resources and institutional conditions and transitions) and come up with specific strategies to promote your products and services abroad. Your company can be from the consumer or industrial products/services sector.

Company: Footwear company European Markets: Germany and Italy

Project Outline: Chap 3: Market Entry Strategies and Analysis; a. Customer Analysis / Profiling

I want to do the customer analysis of footwear company