Question
As an independent marketing consultant, you have been askedto advise one of your clients on the importance of effective marketing research and identify the key
As an independent marketing consultant, you have been askedto advise one of your clients on the importance of effective marketing research and identify the key elements of the marketing research process.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
