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As an intern for Michelin tires, you have been asked to develop an IMC budget. The objective of the IMC strategy is to raise Michelins
As an intern for Michelin tires, you have been asked to develop an IMC budget. The objective of the IMC strategy is to raise Michelins market share by 5% in the United States in the next 18 months. Your manager explains, Its real simple; just increase the budget 5% over last years. Evaluate your managers strategy.
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