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As controller of Tallman Company, you are responsible for keeping the board of directors informed about the company's financial activities. At the recent board meeting,
As controller of Tallman Company, you are responsible for keeping the board of directors informed about the company's financial activities. At the recent board meeting, you presented the following financial data: 2018 2017 2016 Sales trend percent 147.0% 135.0% 100.0% Selling expenses to net sales 10.1% 14.0% 15.6% Sales to plant assets 3.8 to 1 3.6 to 1 3.3 to 1 Current ratio 2.9 to 1 2.7 to 1 2.4 to 1 Acid-test ratio 1.1 to 1 11.4 to 1 1.5 to 1 Merchandise inventory turnover 7.8 times 9.0 times 10.2 times Accounts receivable turnover 7. times 7.7 times 8.5 times Total asset turnover 2.9 times 2.9 times 3.3 times Return on total assets 9.1 % 9.7 % 10.4 % Return on stockholders' equity 9.75 % 11.50 % 12.25 % Profit margin 3.6% 3.8 % 4.00% After the meeting, the company's CEO held a press conference with analysts in which she mentions the following ratios: 2018 2017 2016 Sales trend percent 147.0% 135.0% 100.0% Selling expenses to net sales 10.1% 14.0% 15.6% Sales to plant assets 3.8 to 1 3.6 to 1 3.3 to 1 Current ratio 2.9 to 1 2.7 to 1 2.4 to 1 Required: a. Why do you think the CEO decided to report these 4 ratios instead of the 11 ratios that you prepared? b. Comment on the possible consequences of the CEO's reporting decision
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