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As discussed in class, General Mills manufactures Honey Nut Cheerios in the U . S . and then sends them abroad in bulk where the
As discussed in class, General Mills manufactures Honey Nut Cheerios in the US and then sends them abroad in bulk where the Nestle Company receives the Cheerios and markets the product overseas. In this case, General Mills is engage in which of one of the following international marketing practices?
outsourcing
contract manufacturing
sugging
crossmarketing
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