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As explained by Kotler & Armstrong Marketing mix is the set of marketing tools the firm uses to implement its marketing strategy. Develop a marketing
As explained by Kotler & Armstrong "Marketing mix is the set of marketing tools the firm uses to implement its marketing strategy". Develop a marketing mix for the new product, which you would propose to the company by assessing the nature of customers in Sri Lanka. You must include the following in your assessment. Propose the distribution strategy that would be suitable for the Sri Lankan market
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