Question
AS Hyoktan refines petrol and sells it through its own High-Octane petrol stations. Market research has shown that approximately 60% of the entire petrol market
AS Hyoktan refines petrol and sells it through its own High-Octane petrol stations. Market research has shown that approximately 60% of the entire petrol market consists of "service-oriented customers." These have from medium to high income and are willing to payan overprice for the petrol given that
the petrol station provides excellent customer service in the form of clean stations, has store goods, service-oriented employees, short waiting times and high quality gasoline. The remaining 40% of the market are price-conscious customers who are constantly seekingthe cheapest petrol available. AS Hyoktan's strategy is to focus on the service-oriented part of the market. Below you will find high-octane measuring card for 2019:(doc attached)
kindly,answer following parts.
a)Did AS Hyoktan succeed in implementing its strategy in 2020? Justify the answer.
b)Would you include any measure of employee well-being and training in the Infrastructure Perspective? Justify the answer.
c)Explain how it may be that AS Hyoktan met its financial goals, but failed to meet its market target.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started