As I task you to look around the world, I want you to see the game that we play against corporations and the brilliant distractions that they provide us in everyday life. This week you are to find a current company that engages in monopolistic competition or has a Virtual monopoly. What strategies are they using and WHY is a strong psychographic approach being used to appeal to Millenials? (Show me that you understand their strategy).

Part 2:What new marketing ideas would you have to further their success to keep other players in their space out so that this company you have chosen will stay relevant?

(Example for part 2: If you chose X company and analyzed it for part 1 and answered why they are a monopoly/virtual monopoly, now tell me how they will stay at the top of their game with a strong strategy that expands on what they have already done.)