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As the Business Development Director of a large organization based in Malaysia, you have been tasked by the Board of Directors to explore new business/product
As the Business Development Director of a large organization based in Malaysia, you have been tasked by the Board of Directors to explore new business/product to be launched. After extensive research you are ready to present the business plan for the new venture and obtain the necessary funding from the Board of Directors to proceed with the new venture. The Tasks In preparing the Business Plan you should use the following prescribed Business Plan format when submitting to the Board of Directors Executive Summary - Opportunity and Business case - Products/Services - Market Analysis including Assessment of Competition - Marketing and Sales Strategies - Technology/Special Know-how - Financial Projection - Organisation and Management structure - Present financial and funding requirements Instructions for the Business Plan Report: Your report (not exceeding 2,500 words) should incorporate the following: Executive. Summary (5%) 200-300 words, not to be included in the word count. Introduction (108) You should provide a concise overview of the profile of your company, focusing on the diversity of cultures across the different subsidiaries across Asia and the challenges in managing cross culturally. Main Body (653) You should identify suitable theories, models, cultural studies to use in the report when undertaking this assignment and be organized under appropriate main and sub-headings covering tasks
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