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As the CEO of a technology start - up venture, you are pitching your software company's seed round to a potential investor, who is a

As the CEO of a technology start
-
up venture, you are pitching your software company's seed round to a potential investor, who is a partner at a $
4
5
0
MM AUM
(
assets under management
)
VC fund. According to your sales team, you have
2
0
8
users this year
(
assume year
1
)
with each paying $
1
4
9
.
9
9
/
mo
.
for your software
-
as
-
a
-
service
(
SaaS
)
product.
Recently, your CFO says your annual expenses are around $
2
7
5
k annually and projected to rise
1
2
.
7
5
%
each year
(
year on year increase
)
.
Good news is
,
your sales
(
units of annual software licenses
)
will grow by
2
0
%
in year
2
,
and
3
0
%
on year
3
and by
4
5
%
in year
4
(
year on year throughout
)
.
More importantly, in year
3
and
4
,
you are improving the product and can charge customers $
2
9
9
.
9
9
per month.
Assuming
4
-
year projection time
-
horizon, what is:
*
Your gross burn
(
in $
)
for each of the
4
years
*
Your profit margin
(
in $ and
%
)
for each of the
4
years
*
Assuming your industry average P
/
E ratio or multiplier, what is your terminal value
(
$
)
for year
4
as an exit valuation?
Appendix
ARR multiplier Market cap
Medical equipment
2
1
.
5
2
2
B
Defense
1
4
.
6
1
4
B
Retail
1
0
.
4
4
2
4
B
Software
1
1
.
7
5
5
5
B
Energy
1
8
.
7
2
1
3
B
Write up of your rationale for the
3
answers above, as well as an excel sheet
(
.
XLSX format
)
of your analyses with formulas.

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