As the marketing manager for Huggies diapers made by Kimberly-Clark, you are

constantly going head-to-head with Pampers, produced by rival Procter & Gamble. You

are considering unlocking the potential of the business market to increase your share of the

disposable diaper market, but how? Provide an outline of several ways you could transform

this quintessentially consumer product into a successful business product as well.