As units sold increase, what will happen to unit costs? As units sold increase, what will happen to fixed costs? As units sold increase, what will happen to Total Variable Costs? What observations do you make about the relationship between price, gross margin, breakeven and net profit? What observations to you make about relationship between sales volumes, variable costs and breakeven? What observations to you make about relationship between fixed costs and volumes? Is it better to seil product at 535 [no change in fixed costs] or $40 {and increase marketing to 10% of Ssales}? Explain your answer. Do the Math Workbook for Marketing Metrics, by Karen SinotteJ Summer 2017' 19