As we dig deeply into the world of SEO, it is important that we don't loose site of WHY we are doing what we are doing. So, with that said, identify different ways in which a website or social media presence is used for marketing in different markets. Pick a product and service as outlined below and compare and contrast the differences:

• How are services such life insurance marketed and to whom?
  • What about the funeral business? (A little morbid I know, but is a B-C segment)
  • How about hospitals?
• How are products such as automobiles marketed and to whom?
  • What about shoes?
  • Clothes?
  • Electronics? (TVs, computers)

The demographic profile of an online audience varies significantly. As a result, website content

should be tailored to suit the interests of the target community. Appropriate social media should

be used to engage a particular audience, for example, Facebook and Twitter attract a different

demographic to Instagram, Tumblr, etc. Online content can be used to provide information and

reach; can encourage audiences to engage with a brand; can be used to convert leads in to sales

and revenue and can also be used to build customer relationships.

< Previous ConversationNext Conversation >