As you know from the readings, consumer behaviors are based on our generational beliefs, cultural values, economic level, geographic location, and political beliefs. Review the information associated with 2 generational groups. Choose the 2 that interests you the most. Addresses the following questions:

1) What differences do you see in the 2 generations in regards to :

• Race,
• Political beliefs,
• Economic levels, and
• Geographic location?

2) How do these differences impact future consumer behaviors of these 2 groups?

References,

https://www.pewresearch.org/next-america/#Two-Dramas-in-Slow-Motion