ASICS is a brand of athletic footwear, known for its performance running shoes made for the 'serious runner' segment.It recently introduced an ASICS Tiger brand,which is lower priced and meant for the 'lifestyle' segment which runs for fun,and uses the footwear for everyday use. Discusstwo advantagesof using the ASICS Tiger brand extension, as well astwo potential disadvantagesof thisbrand extensionstrategy. Be as specific as you can to this particular example.