Asses the positioning, key differentiators, and go to market strategies employed the each of the key players in the music streaming market today:

1. Apple music services
2. Amazon music services
3. Spotify music services
4. Youtube music services

Specific deliverables:

1. Position statement for each service

• To - Target Market
• Frame of reference - category or market definition
• Benefit
• Reason to believe

1. Indicate what the core differences are between the services

• A couple of bullet points

1. What is the core go to market strategy employed by each competitor?

• • (e.g. convenience, assortment, quality, price etc.)