Assessing and understanding the internal and external environment of a company is very critical to understanding the current state.

The objective of SWOT and Benchmarking techniques are to evaluate the enterprise$$s performance and ensure that the company is operating efficiently.

Often the results of a benchmarking study and$/$or a SWOT analysis will initiate change within the organization.

Your task is to read the case study: $$Bon Star hotel and casino$$ and provide a thorough assessment of the enterprise$$s operations.

Assignmnent $1$ Template

Benchmarking & Market Analysis

Analysis$/$Response

Comments $($Elaborate$)$

Market Size

In Naimistan

Industry Concentration

High, Medium, Low

What makes it $\_\_\_\_\_\_\_.$

Market Saturation

High, Medium, Low

What makes it $\_\_\_\_\_\_\_.$

Product Life Cycle Stage

Intro, Growth, Mature, Decline

What makes it $\_\_\_\_\_\_\_.$

Level of Competition

High, Medium, Low;

$$Why$,$How$,$What$$ makes it a$\_\_\_\_\_\_\_.$

Demand Drivers

Customers$/$Clients$/$Seasonal

Supply Drivers

Do other hotels exist creating competition?

Power of Suppliers

High, Medium, Low

Power of Buyers

High, Medium, Low

Economies of Scale

Yes, No$,$ Not sure?

Please provide opinion

SWOT Analysis

Please let a minimum of $3$

Strengths

a$.$

b$.$

c$.$

What makes it a strength?

Weaknesses

a$.$

b$.$

c

What makes it a weakness?

Opportunities

a$.$

b$.$

c$.$

What makes it an opportunity?

Threats

a$.$

b$.$

c$.$

What makes it a threat?

Recommendations

Given your analysis what changes do you plan to implement to improve the operational performance of the hotel? Please see the attached Rubric for the evaluation criteria for this activity. Criteria

Excellent

$2$ points

Good

$1$ point

Not Satisfactory

$0$ points

Criterion Score

Issues

Recognizes multiple

problems in the case.

Indicates some issues are

more important than others

and explains why

Recognizes one or more

key problems in the case.

Does not recognize a

problem or mentions

problems that are not

based on facts of the

case

Score of Issues,$/2$

Perspectives

Clearly describes the unique

perspectives of multiple key

characters.

Considers the perspectives of individuals who are related to the problems

Does not recognize the

perspectives of any

characters in the case

Score of Perspectives,$/2$

Knowledge

Discusses facts of the case

in relation to empirical and

theoretical research and add

knowledge from personal

experience

Considers facts from the

case and cites related

knowledge from

theoretical or empirical

research

Simply repeats facts

listed in case and does

not discuss the

relevance of these facts

Score of Knowledge,$/2$

Actions

Proposed actions seem to

deal with the most

important issues

More than one reasonable

action proposed.

No action proposed or

proposes infeasible

action$($s$)$

Score of Actions,$/2$

Consequences are tied to the

issues deemed most important

$($ please provide the answer according to the case study of bon star hotel and casino it is on internet$)$