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Assessment 1: Report Links to unit learning outcomes: 1 Relates to AOL: KS (1.1), HO (2.1), PC (3.1) Length: 2000 words | Percentage of final

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Assessment 1: Report Links to unit learning outcomes: 1 Relates to AOL: KS (1.1), HO (2.1), PC (3.1) Length: 2000 words | Percentage of final grade: 40%% Due date: Week 7 (exact date to be confirmed on Blackboard). Submission: Submit as a single Word or PDF document using the link provided on Blackboard. Can I apply for the automatically approved 48-hour extension? Yes. In the first assignment (the report] you will draw on the content in Weeks 1 to 6 (inclusive] of this unit. Assume the role of a media relations consultant pitching for a client's business. You need to show that organisat storytelling combined with a media strategy - that is, the use of earned, owned, and shared content delivered through traditional and social media channels - can help organisations communicate a key message and achieve their goals and objectives. You will first propose a key message for the client, then show how using narrative devi and storytelling discourses can help the client organisation. You will justify the recommendations you make to th client by drawing on academic theory, media content, and case studies as required. Executive summary (single pogs, double line spocing) Notin A complete summary of your report including your cond usions. in the limit Introduction (around 5%% of the word limit]

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