Assessment Details

Step 1: Choosing a Company

Select and research CVS HEALTH

Evaluate the selected companys sustainable competitive advantage using the SWOT analysis technique.

Continue to Step 2: SWOT Analysis.

Step 2: SWOT Analysis

Write a 700- to 1000-word modified SWOT analysis that includes the following:

An introduction with a detailed description of the company

A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:

Financial, physical, or human resources

Access to natural resources, trademarks, patents, or copyrights

Current processes (employee programs or software systems)

An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:

Market trends (new products or technology advancements)

Economic trends (local and/or global)

Demographics

Regulations (political, environmental, or economic)

A conclusion with an evaluation of how the company has retained its competitive advantage

Include in-text citations and a reference page with at least 2 sources.