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ASSESSMENT INSTRUCTIONS Step 1: Review the Australian Consumer Law (ACL) and familiarise yourself with the concepts and conditions for misleading or deceptive conduct (section 18)
ASSESSMENT INSTRUCTIONS Step 1: Review the Australian Consumer Law (ACL) and familiarise yourself with the concepts and conditions for misleading or deceptive conduct (section 18) and false and misleading representation (section 29), and provisions for consumer guarantee (sections 54 and 55). These provisions should be familiar to you from our Weeks 6 and 7 class materials including, readings, lectures and tutorial activities. Remember, extracts of the ACL are available to you on Moodie in the *Own-Time' section. See in particular the documents available at these links: s https:/learning.monash.edu/mod/resource/view.php?id=2741585 s https:/learning.monash.edu/mod/resourceiview.php?id=274 1608 Step 2: Choose one of the below fictional products for which you will create the wording to a Spotify advertisement. You do not need to create an advertisement for both products choose only one. Option 1 = Smart Sleep Mask Product Name: "ZenSleep Smart Sleep s a revolutionary sleep aid designed to mprove your sleep quality and overall ell-being. With built-in technology, it helps lvou fall asleep faster and wake up refreshed. eatures: - Smart Sensors: Monitors sleep patterns and provides personalised feedback to optimise your sleep. Bluetooth Connectivity: Syncs with your smartphone to play calming sounds or guided meditations. Comfortable Design: Made with soft, breathable fabric for maximum comfort) throughout the night. Adjustable Fit: Customisable straps ensure a perfect fit for any head size. Battery Life: Long-lasting battery allows for uninterrupted use through the night. Promotional Slogan: "Dream Better, Live Better - ZenSleep Smart Sleep Mask.\" \"Option 2 - Air Fryer Product Name: "GourmetPro Air Fryer\" Price: $179.99 Product Details: Description: The ZenSleep Smart Sleep Mask|Description: The GourmetPro Air Fryeris a modern kitchen appliance that allows you to enjoy your favourite fried foods in a healthier way. It uses hot air circulation to cook food with little to no oil. Feafures: Healthy Cooking: Reduces fat content by up to 75% compared to traditional frying methods. Large Capacity: 2 litre basket allows you to prepare meals for the whole family. Digital Touchscreen: Easy-to-use controls with pre-set cooking functions for various foods. Fast and Even Cooking: Rapid air technology ensures food is cooked evenly and quickly. Dishwasher Safe: Removable parts are easy to clean and dishwasher safe. Promotional Slogan: "Fry It Healthy, Fry It Easy - GourmetPro Air Fryer.\" Step 3: Use the information provided above about your chosen product to prompt Microsoft Copilot (https://copilot.microsoft.com/) to create the wording in text form for a Spotify advertisement to present the product to consumers. For this step you should use a 'zero' or a 'one-shot' prompt for this step. For guidance on prompt engineering, including the difference between 'zero/one-shot' and 'chain-of-thought' prompt engineering please refer to this guidance by Google: Jidevelopers.google.com/machine-learning/resources/prompt-en When constructing your prompt for Copilot, include the following: 1. At least 3 key features of your chosen Spotify product. For example, if you choose Option 1 the 'Smart Sleep Mask', one possible combination of features you could choose would be: a) the promotional slogan; b) the "\"Smart Sensors'; and c) the 'Adjustable fit'. The goal is to identify aspects from one of the products above to incorporate into your prompt. 2. Include in your prompt, at least 3 relevant provisions from the Australian Consumer Law {(ACL). Focus on the following ACL sections: 18, 29, 54, and 55. These sections cover: # Prohibitions against misleading or deceptive conduct (section 18) # False or misleading representations about goods or services (section 29) Consumer guarantees for acceptable guality (section 54) Consumer guarantees for fitness for purpose (section 55) 3. As part of constructing your prompt, request for Copilot to create a Spotify advertisement that incorporates the features you chose and to potentially create legal concerns related to the specified ACL provisions. Aim to produce the wording for a Spotify advertisement that is 100-200 words in length as this would be equivalent to a 1-2 minute audio advertisement. For examples of Spotify advertisements read aloud see here (hitps:/iwww.youtube.comiwatch?v=0P_g7-q2EH0). Please note you are required to produce the text only for the Spotify advertisement. You are not expected to produce an audio document/file. Step 4: Using the text to your Spotify advertisement that you produced in response to Step 3 as your base version, you will now amend the text to produce three different versions (3) of this text. Amend the text to produce the following three versions: e \\ersion 1 amend this version of the advertisement text so that it is fully compliant with ACL. + \\ersion 2 amend this version so that in at least 5 places the text compliance with the ACL is borderline, ambiguous or uncertain. + Version 3 amend this version of the text so that the advertisement is non-compliant with the ACL in at least 5 places. Place the three different versions in the analysis template provided. The three versions can be crafted independently or with assistance from Microsoft's Copilot using chain-of-thought (COT) prompts, but if Al is used then you must document all the steps taken with screen grabs showing prompts, iterations and adjustments, and include the process documentation as an appendix at the end of the submission {(maximum of 6 pages A4 size). For guidance on prompt engineering, including the difference between zero/one-shot' ana' chamf:ought prompt engmeenng prease nsfer fo mas gu;dance by Google: hitps.//develo Step 5: Access the 'Analysis Template' provided in Appendix 1 of this document (also available on Moodle in word format). Complete all of the sections of the Analysis Template demonstrating your understanding of how the different advertisement versions adhere (or not) to the consumer guarantees and prohibitions against false and misleading representation under the ACL. Product:
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