Assessment of Industry/ supply structure & Practices - Characteristics and Practices of the Industry . Composition/Structure of the Industry/Product-Category . Stage of Life Cycle , Cyclicity, Seasonality, Trends and Other Patterns of the Industry/Product-Category . Size, Growth, Profit Level and Variability, and Other Performance Indicators of the Industry/Product-Category and Its Sub-Segments/Sub-Categories . Challenges Facing the Industry . Norms and Common Practices of the Industry - Characteristics and Practices of Distribution Channels and Other Market Intermediaries (i.e., the Composition/Structure, Norms and Common Practices, Performances, Trends, etc., of the Distribution Channels, the Market Service Industries and Other Market Intermediaries) - Characteristics and Practices of Upstream Supply Chain and Suppliers (e.g., Composition/Structure, Bargaining Power, Business Practices/ Models/Norms, Industry Performances)