Assignment 1. Objectivies: a. Consolidate the literature of Principles of Marketing b. Convert your own understanding into the practical basic marketing plan c. Develop your marketing mindset and observation 2. Requirement: a. Select a real business of Washing Powder. b. Develop a feasible marketing plan for the phase: 2021 - 2022 Individual template 1. Introduction of the selected brand and current business performance 2. The S.W.O.T analysis 2.1. Internal analysis (Strengths and Weaknesses) 2.2. External analysis (Opportunities and Threats) Which suggestive strategies will be took place: S-T, O-T, S-O,. 3. The strategy 3.1. Objectives Quantitative objectives: How is about profit? Qualitative objectives: How is about benefits? 3.2. Segmentation: which market segments will be taken from the whole market? 3.3. Targeting: Who is your major target consumer/ customer? Please, describe that person in details according to the 4 groups of segmenting criteria? 3.4. Positioning: What unique values (values and proposition) will your brand offer?

4. Marketing mix 4.1. Product policy/ strategy in 2020 2023: 4.1.1. Objectives: Quantitative? Qualitative? 4.1.2. Actions: How could you make it come true? 4.2. Pricing policy policy/ strategy in 2020 2023: 4.2.1. Objectives: Quantitative? Qualitative? 4.2.2. Actions: How could you make it come true? 4.3. Place policy policy/ strategy in 2020 2023: 4.3.1. Objectives: Quantitative? Qualitative? 4.3.2. Actions: How could you make it come true? 4.4. Promotion policy/ strategy in 2020 2023: 4.4.1. Objectives: Quantitative? Qualitative? 4.4.2. Actions: How could you make it come true by 6 promotional tools: Advertisement, Promotion, Event, PR, Direct-marketing, Personal Selling.