Assignment # 1

Polaris and Victory: Entering and Growing the Motorcycle Business

Case #13, P S-161

Evaluate the internal and external environments of Polaris Industries.In your evaluation of the company's internal environment, identify and describe its goals and structure as well as its value chain.In doing so, delineate the company's strengths and weakness.Through scanning, monitoring, forecasting, and assessing, evaluate the company's external environment.In your evaluation, identify the opportunities and threats presented by the company's external environment (general, stakeholder, industry) as well as its competitors and markets.

Organize your report according to the outline presented below:

oIntroduction

Brief description of the company (1 paragraph)

Discussion of your memo (1 paragraph)

oInternal Environment Analysis

Discussion of the internal environment concept and the VC model (1 paragraphs)

Evaluation of internal environment:application of the value chain model to Polaris Industries (paragraph number as appropriate)

oExternal Environment Analysis

Discussion of the external environment concept and the Business Landscape model (1 paragraphs)

Evaluation of external environment:application of the Business Landscape model to Polaris Industries (paragraph number as appropriate)

oConclusion

Summation of analysis and results (1 paragraphs)

Use tables and illustrations when possible.When used, tables and figures should be professionally presented and centered between the margins.Label and number all tables and figures and reference them in the text.

Format your report as follows:

oLimit the length of your memo to 3 pages of text, excluding figures and tables.