Assignment #1 - Stakeholder Analysis

Grading Rubric

• Details/Summary of Chosen Destination (2 Points)
• Stakeholder Analysis Matrix/Table (16 Points)
  • 1 Point for Each Stakeholder (16 Stakeholders Total)
• Stakeholder Analysis Engagement Grid (2 Points)
  • 1 Point for Including All Stakeholders, and 1 Point for Appropriate Grid Section

Assignment Objective

The aim of this assignment is to become familiar with the concept of stakeholders in the development of projects that have sustainability goals. The project that we will be working with in this course is that of tourism destinations. According to IGI Global a tourism destination is a 'place of interest that tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement.' A stakeholder is anyone involved with a particular tourism destination. In other words, anyone who holds a metaphorical 'stake' in the success of a destination.

Instructions

Destination Selection

• Please choose 1 of the following 3 tourism destinations, and remember that you will be working with this destination for the remainder of the semester:
  • Prince Edward County, Ontario, Canada
  • The City of Kawartha Lakes, Ontario, Canada
  • Niagara-on-the-Lake, Ontario, Canada

Preparing

• Read 'Stakeholders in Tourism: Who Are They and Why Do They Matter?' by Tourism Teacher
• Read 'Stakeholders in a Tourist Destination...' in Open Journal for Research Economics (Use Full-Text Link)
• Read 'Stakeholder Analysis Cross-Cutting Tool' by WWF

Developing

• Please research the various stakeholders involved in your chosen destination, ensuring to include as many of the following as possible::
  • Public Bodies (e.g. tourism organizations), Local Agricultural Producers (e.g. farmers), Private Food Tourism Experience Creators (e.g. entrepreneurs), Supporting Experts and Professionals (e.g. Chefs), Local Private Companies (e.g. Restaurants, Hotels), Tour Operators and Travel Agencies, Research Sector (e.g. Education Institutions), Other Stakeholders (e.g. Residents)

Writing

• Your analysis should include the following sections:

1. Details/Summary of your chosen destination

• Why did you choose this destination? What is unique about this destination? How did you conduct your research?

1. Stakeholder Analysis Matrix/Table

• Please organize your research into a Matrix/Table with the following columns:

Stakeholder	Stake/Mandate	Role	Marginalized	Primary / Secondary / Tertiary	Sustainability Goals
Name, Title, Location, etc	Motives, Interests, Needs, etc	Funder/Financer, Creator, Organizer, Manager, Promoter, Participant, etc with detail	And how so?	P, S, or T, and why?	Which of the 3 Pillars Are Acknowledged? Enviro (E), Socio-Cultural (S-C), Economic- Political (E-P), and how so?
Public Bodies
1.
2.
Agricultural Producers
1. Example - So and So Winery, at So and So Street, Ontario	Economic Growth, Organic, Equality, etc	Finances and Participants in Events, etc	N/A (Not Applicable)	P (attraction), S (producer for attractions)	E (organic produce), S-C (respects local heritage), E-P (pays living wage), OR not
2.
Private Tourism Experience Creators
1.
2.
Supporting Experts
1.
2.
Private Companies
1.
2.
Tour Operators
1.
2.
Research Sector
1.
2.
Others
1.
2.

1. Stakeholder Analysis Engagement Grid

• In order to best determine how to engage with the various stakeholders, please complete Stakeholder Analysis Engagement Grid. The ways to engage with the stakeholders will vary depending on their roles and needs, and can involve gathering information, giving information, consultation, dialogue, working together, and/or partnership, among others.
• Please see Page 5 of the WWF document linked above for an example of a Grid

MORE INFLUENCE Information giving Dialogue e.g. media, opinion formers e.g. government departments, other NGOs LESS MORE IMPACTED IMPACTED UPON UPON Information gathering Consultation More passive More interactive e.g. general public e.g. Local communities LESS INFLUENCE