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ASSIGNMENT 2 Worth 2.5% of your final mark in this course. This assignment will be marked out of 4 . Please type your answers in

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ASSIGNMENT 2 Worth 2.5% of your final mark in this course. This assignment will be marked out of 4 . Please type your answers in this Word document, save it, and submit using the Assignments section in Canvas. STUDENT NAME; DAMANPREET KAUR STUDENT NUMBER: 000884064 PART ONE - Natalia's clothing company Natalia is planning to launch a company which will manufacture clothing for adults. The clothing will be sold directly to consumers from the company website. 1.) Michael Porter's five forces of competition model proposes that companies need to understand the risk of new entrants. Are new entrants a risk for Natalia's company? Why? Explain your answer in no more than 2 bullet points, 1 mark for correct answer with valid explanation. 2.) Explain how consumet purchasing power might influence Natalia's choice of target market. Explain your answer in no more than 2 bullet points. 1 mark. 2.) Explain how consumer purchasing power might influence Natalia's choice of target market. Explain your answer in no more than 2 bullet points. 1 mark. PART TWO - Your purchase of a new chair In this scenario, you have recognized that you need to purchase a new chair. 3.) Describe an external stimulus that could have made you recognize this need. Explain your answer in no more than 2 bullet points. 1 mark. 4.) For you, would the purchase of a chair be most accurately described as an example of limited decision making or extensive decision making? Explain your answer in no more than 2 bullet points. 1 mark for explanation which demonstrates understanding of the consumer buying decision types

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