Assignment 3 International Marketing Plan Written 20% - Week 11

Task: Develop an international marketing plan to introduce your new product/service on the global scale. In this plan, you are required to the following:

Detail your Marketing Strategy, including any digital elements, like social media.

Consider any cultural factors, cultural differences, and the impact of those differences on your new product/service.

You will also set a budget for your marketing campaign and an implementation plan.

Highlight any current or new technologies that you plan to utilize in your launch.

Finally, provide an overview on how you will measure the success of the launch and how you will report on it.

In summary,

Title Page

Table of Contents

Executive Summary

Marketing Strategy you may choose to have a different strategy for different areas of the world if you wish remember to consider your digital marketing strategy also in this section

Budget

Implementation Plan

Overview of Technology to be Utilised

Measurement and Reporting

Conclusion

References APA Formatted

Appendices, as needed.