Assignment $3$: Market Share$/$Market Growth Matrix

Choose a business and perform a $22$ market share$-$market growth matrix by completing the following steps:

Select four of the product categories that the business sells and research the market share and growth for those product categories using popular business websites. You do not need to find exact numbers; general approximations are fine. For example, you do not need to know the exact market share, just a general consensus of how that categories' sales compare to competitors.

Plot those product fategories on the $22$ matrix.

Answer the following analysis questions: What should the business do in the future with those product categories? Should the business invest, or divest? Why?