Assignment 3 Read the GiveIndia case and carefully examine the associated excel file (as a supplementary document in the HBP course pack). Please answer the following questions. We will discuss them in the next class. 1. Who were GiveIndia's "target customers"? 2. What were the goals of GiveIndia's SEM campaign? Who should GiveIndia target? 3. Check the excel file of GiveIndia Keywordsdata, and summarize the ideas that Giveindia used when generating keywords for its SEM campaign. 4. According to the excel file, what keywords were profitable for GiveIndia? 5. List the keywords (no more than ten) that you think are most valuable for Giveindia. Briefly explain your rationale. 6. Check Exhibit 5. What can we interpret from the conversion rate data in 2012 and 2013