Assignment #4 - PESO Scavenger Hunt Issue Date: Week 9 Submission Due Date: Week 10 Type: Individual Weight: 15% Step 1 - Choose a variety of hospitality, tourism, food & beverage or events company. You may use more than one company to complete the assignment to ensure you can find samples of PESO for this scavenger hunt. Step 2 - Provide a short introduction paragraph (50-75 words) summary about the companies that you have chosen. Step 3 - Using the PESO model, find 16 examples of the following social media marketing tactics used by the companies that you have selected. Ensure you have an example of one for each category of PESO. Step 4 - Select examples using the Chart below (Remember there should be four of each PESO -paid, earned, shared, owned): REPUTATION CREDIBILITY TRUST THOUGHT LEADERSHIP AUTHORITY MARKETING COMMUNICATIONS INFLUENCER MARKETING EXPERIENTIAL MARKETING EVENT MARKETING PAID MEDIA SOCIAL MEDIA ADS BOOSTED CONTENT FAN ACQUISITION LEAD GENERATION SPONSORED CONTENT PAID PUBLISHING LEAD GENERATION EMAIL MARKETING AFFILIATE MARKETING INBOUND MARKETING CONTESTS, QUIZZES PAID MEDIA OWNED MEDIA CONTENT MARKETING VIDEOS, WEBINARS SPINSUCKS VISUAL CONTENT AUDIO, PODCASTS BRAND JOURNALISM EMPLOYEE STORIES CUSTOMER STORIES EARNED MEDIA OWNED MEDIA CSPINSUCKS SEARCH ENGINE OPTIMIZATION SERPS E-A-T VOICE SEARCH DOMAIN AUTHORITY SHARED MEDIA EARNED MEDIA MEDIA RELATIONS INFLUENCER RELATIONS INVESTOR RELATIONS BLOGGER RELATIONS LINK BUILDING WORD-OF-MOUTH COMMUNITY COMMUNITY BUILDING ENGAGEMENT DETRACTORS LOYALISTS ADVOCATES BRAND AMBASSADORS USER-GENERATED CONTENT PARTNERSHIPS CHARITY TIE-INS COMMUNITY SERVICE CSR CO-BRANDING SHARED MEDIA ORGANIC SOCIAL REVIEWS SOCIAL FORUMS SOCIAL MONITORING PRIVATE SOCIAL MEDIA SHARING SITES Refer to the article that was also posted in week 9 as reference. DISTRIBUTION AND PROMOTION CONTENT DISTRIBUTION CONTENT CURATION PUBLISHING PLATFORMS C2020 Spin Sucks Step 5 - You must provide a short description for each and provide a working links (website URLS) AND screenshots of each item selected. You must state whether it is an example of PAID, EARNED, SHARED or OWNED. Step 6 - Provide a short conclusion paragraph (100-150 words) stating how effective you think the tactics are for the companies that you have selected. If there is another PESO tactic they should consider, state this in your conclusion. Tips for Success Please pay attention to your document formatting, spelling and grammar. You must use citations (list your sources) at the end of your document.