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Assignment Assume You are the manufacturer and answer the following questions using the information in the case . Calculate answers to at least three decimal

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Assignment Assume You are the manufacturer and answer the following questions using the information in the case . Calculate answers to at least three decimal places except for unit calculations , which should be rounded up to the next full unit . 1 . What is the unit contribution for Hahner " 2. What is Hammer's break - even point !" . What market share does Hahner need to break even ? 4 . What is Hohiner's profit ?" 5. Industry demand is expected to increase to bad, and units next year . Schmidt is considering* raising his advertising budget to El million . a . If the advertising budget is raised , how many units must Hahner sell to break even ?" b . . How many units must Hohiner sell to achieve the same profit ( in terms of dollar amount ! next year as it earned this year' ?" { . What must Horner's market share be next year for its profit ( in terms of dollar amount ; to be the same as this year ?" Go . After some reflection , Schmidt decided not to increase Huhner's advertising budget . With industry demand expected to increase to you,``` units next year , Schmidt thought he would Five retailers an incentive to promote the Marine Band by raising their margins from $3%' to 40% . The margin increase would be accomplished by lowering the manufacturer's price of the product to retailers . Distributor margins would remain at 12 %/0 . a . If retailer margins are raised to $7%'s next year , how many Marine Hands must Hohner* sell to break even !" 6. How many units must Hahiner sell to achieve the same profit ( in terms of dollar amount ! next Year as it earned this year ?" ` . What must Horner's market share be for its profit ( in terms of dollar amount ; to remains at this year's level ?"

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