Assignment: Create a Marketing Poster for a Local

Business

Objective:

Apply fundamental marketing concepts to design an

eye$-$catching and persuasive marketing poster for a local business.

Business Selection:

Choose a local business $($e$.$g$.,$ a cafe, bakery,

boutique, or any small enterprise$)$ as the focus of your marketing poster.

Key Elements to Include:

$1.$ Business Name and Logo:

$-$ Clearly display the business name

and logo$.$ Ensure they are prominent and easily recognizable.

$2.$ Tagline or Slogan:

$-$ Create a catchy tagline or slogan

that reflects the essence of the business.

$3.$ Key Products$/$Services:

$-$ Highlight the main products or

services offered by the business. Use visuals and concise text.

$4.$ Visual Elements:

$-$ Incorporate visually appealing

images or graphics that resonate with the business and its target audience.

$5.$ Contact Information:

$-$ Include relevant contact details

such as the address, phone number, and website $($if applicable$).$

$6.$ Promotions or Special Offers:

$-$ If the business is running any

promotions, discounts, or special offers, feature them prominently on the

poster.

$7.$ Call$-$to$-$Action $($CTA$)$:

$-$ Include a clear call$-$to$-$action,

encouraging viewers to take a specific action $($e$.$g$.,$ visit the store, make a

purchase, follow on social media$).$

$8.$ Brand Colors and Fonts:

$-$ Use the business's brand colors and

fonts consistently to maintain brand identity.

Design Guidelines:

$1.$ Clarity and Simplicity:

$-$ Ensure that the poster is easy to

read and understand. Avoid clutter and unnecessary details.

$2.$ Hierarchy of Information:

$-$ Organize information in a logical

hierarchy, emphasizing the most important elements.

$3.$ Color Psychology:

$-$ Choose colors that evoke the

desired emotions and align with the brand personality.

$4.$ Typography:

$-$ Select fonts that are easy to read

and complement the overall design. Use different font sizes to create emphasis.

Submission:

Submit a digital copy of your marketing poster

along with the reflection paragraph.vv