Assignment Instructions:

Choose a brand that you are interested in and develop a brand management plan. Your plan should include the following:

• Brand Analysis:
  • Describe the brand's mission, values, target audience, and competitive landscape.
  • Conduct a SWOT analysis of the brand.
• Brand Strategy:
  • Define the brand's core positioning and value proposition.
  • Identify the brand's key brand personality attributes.
• Brand Marketing Plan:
  • Develop specific tactics and timelines for implementing the brand strategy.
  • Identify metrics for measuring success.

Assignment Requirements:

• The report should be 5 8 pages long, double-spaced, and in 12-point Times New Roman font.
• Use the rubric to guide your writing and to ensure that you are covering all of the required topics.
• The report should be properly formatted according to APA style.
• All sources should be cited in the text and in the reference list.

Rubric:

The rubric for this assignment is as follows:

Criteria	Poor and need improvement (< 2)	Satisfactory (3)	Good (4)	Excellent (5)
Brand Analysis	The student does not adequately describe the brand's mission, values, target audience, and competitive landscape.	The student provides a basic description of the brand's mission, values, target audience, and competitive landscape, but the analysis is not well-developed or supported by evidence.	The student provides a comprehensive and well-developed analysis of the brand's mission, values, target audience, and competitive landscape. The analysis is supported by evidence from primary and secondary sources.	The student provides an exceptional analysis of the brand's mission, values, target audience, and competitive landscape. The analysis is comprehensive, well-developed, and supported by strong evidence.
Brand Strategy	The student does not develop a clear and concise brand strategy.	The student develops a basic brand strategy, but it is not well-developed or aligned with the brand's mission, values, and target audience.	The student develops a comprehensive and well-developed brand strategy that is aligned with the brand's mission, values, and target audience.	The student develops an exceptional brand strategy that is aligned with the brand's mission, values, and target audience. The strategy is well-developed, creative, and actionable.
Brand Marketing Plan	The student does not develop a comprehensive or actionable brand marketing plan.	The student develops a basic brand marketing plan, but it is not comprehensive or actionable.	The student develops a comprehensive and actionable brand marketing plan that includes specific tactics and timelines for implementing the brand strategy.	The student develops an exceptional brand marketing plan that is comprehensive, actionable, and creative. The plan includes specific tactics and timelines for implementing the brand strategy, as well as metrics for measuring success.
Writing and Presentation	The student's writing is unclear, disorganized, and/or contains grammatical errors. The student's presentation is poorly organized and/or delivered.	The student's writing is clear and organized, but it may contain some grammatical errors. The student's presentation is organized and delivered well.	The student's writing is clear, concise, and well-organized. The student's presentation is well-organized, delivered well, and includes engaging visuals.	The student's writing is clear, concise, well-organized, and free of grammatical errors. The student's presentation is well-organized, delivered exceptionally well, and includes engaging visuals and supporting data.