Assignment Instructions Selling can be intimidating, but our useful checklist will help you prepare to persuade the customer, overcome objections and close the sale: 1. Find a service or product for the customer (you are welcome to use a product or service from your previous sales project). 2. Establish sales objectives. 3. Create the key message. 4. Prepare a logical argument that will convince your potential customer(s) to take action. 5. Prepare an introduction and closing statement. 6. Collect facts or evidence to support your speech/argument. 7. Ask for the sale. Be persuasive!