Assignment

on

Internationalization / Globalization of Brands

Head and Shoulders (Shampoo Category and from Procter and Gamble)

Internationalization / Globalization of Brands considering following matters:

A. Introduction

B. Objective of the Study

C. Rationale for Investing in Bangladesh

D. Branding Process internationally / globally (in Bangladesh) to avail Business and Personal relationship and hence required to include following issues:

* Market Segmentation

*Target Market

* USP Positioning Strategies following market of Bangladesh.

*Significant IMC program for consumer in Bangladesh

E. Findings

F. Limitations

G. Conclusion

H. Reference