ASSIGNMENT QUESTIONS: "HARMON FOODS INC."

ions:

From the point of view of management, what model$($s$)$ do you think make$($s$)$ most sense for predicting monthly shipments of Treat Cereal?

After testing those models, select the one that you think are most appropriate and use it to forecast shipments for January$-$December $1988.$

What can you learn from an examination of the coefficients in your model as to the relative impact of consumer promotions versus dealer promotions?

What improvements, if any, would you recommend to the product manager, Donald Carswell, in terms of the timing and amounts of dealer promotions and consumer productions in the future?