Assignment

You are hird by a Soft Drinks S. to conduct a tst to dtermine why the newly introducd soft drink brnd has not capturd the expected market share. Following the discussion that you had with the markting tam, you have idntified that brand awarness, brand imag, product positioning and product tast as potntial xplanations for the low performanc.

Basd on th abov cas proced with the following tasks: 1. Dvelop a relvant 15-20 qustions qustionnaire (xcluding the dmographics), using the propr scles for ach qustion

2. Suggst the rlevant data nalysis plan, in rference to above mntioned qustionnaire (point 4), mntioning the type of nalyses, vriables that you will use and all relvant information