Assume an all-equity company is considering expanding its current operations by increasing the size of its warehouse. The discount rate used for this project should be the

Select one:

A. lowest discount rate the company assigned to any project over the past 2 years.

B. market rate of return.

C. company's cost of equity capital.

D. company's cost of debt.

E. discount rate used when the company expanded into a new high-risk product line.