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Assume Digby expands operations in Asia Pacific in the coming year. In doing so, they have added capacity to fill all demand in-house and have

Assume Digby expands operations in Asia Pacific in the coming year. In doing so, they have added capacity to fill all demand in-house and have increased automation to reduce labor cost by 10%. For clarity, assume the following are true:

  • Daze material cost is still $12.75.
  • Daze labor cost last year was $9.00.
  • Daze will be priced at $32.50 per unit, in American dollars.
  • Shipping costs from the Americas to Asia Pacific are $2.50 per unit.

What will Daze's contribution margin be in Asia Pacific for the coming year?

33.1% 25.4% 28.2% 35.8%

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