Assume that you are a manager of one of the hotels in the UAE. As you know, UAE has an excellent weather from October to April, so the room occupancy rate is high during this period. However, the occupancy rate becomes low during the period from May to September due to the hot weather and this happens every year.Based on the above information:

3) Explain the concept of customer touch points with application on your travelling from Dubai to Cairo with Emirates airlines. 4) Explain the concept of customer perceived value. Explain in detail how can a car manufacturer such as BMW maximize the value for its customers? 5) Assume that your laptop is not working properly, and you are planning to purchase a new one. Explain in detail the buying decision stages that you have to follow to buy a new laptop