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Assume that you are the marketing manager for Camelback plastic water bottles. Your product is sold to consumers through a two-tiered distribution system where the

Assume that you are the marketing manager for Camelback plastic water bottles. Your product is sold to consumers through a two-tiered distribution system where the bottles are first sold to wholesalers who then sell the bottles to retailers. Wholesalers buy your product for $4.37 and mark it up 27% based on cost. The retailers buy the bottles from wholesalers and take a 45% margin. What is the retail price of a Camelback plastic water bottle?

$8.05

$8.68

$10.09

$10.88

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