Assume that you are the marketing manager for Perennial Insurance. You have been unhappy with your long-time advertising agency and have been privately interviewing representatives of six other agencies. Perennial is trying to build up its customer base with younger clients, and is developing new products in health insurance, accident insurance, employment interruption insurance and computer equipment insurance. After much deliberation, you and your colleagues have finally opted for Creative Solutions Limited, an energetic outfit that specialises in television advertising featuring computer-generated special effects.

1. Write to Jonathan Eastwood who is the Principal of Creative Solutions Limited (address is 99 Alexander Street, Northwood NSW 2066) telling him of the good news of their being given a two-year contract to do all of Perennial Limited's advertising business. The contract with your current advertising firm will expire shortly and you want to get together with representatives of Creative Solutions Limited as soon as possible to start planning campaigns for the 12-month period.

2. You are still marketing manager for Perennial Insurance. Write a bad news letter to Geoffrey Nixon, Managing Director of Blue Sky Advertising Limited (9415 Agency Road, Wetherall Park NSW 2165), the agency that has handled Perennial's advertising for the past seven years. Their contract is up for review next month and you are not going to renew it.