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Assume that you are working in the international business department for a Jordanian company that plans to expand its operations. Your manager asked you to
Assume that you are working in the international business department for a Jordanian company that plans to expand its operations. Your manager asked you to choose a country to conduct a market analysis and to write a comprehensive report about that country's market in the blow sequence. You can choose any local company that manufactures its products locally and try to study if those products will fit with the country that you have to choose. (You choose the country) 1. Overview of the selected country 2. Host Country Market Analysis (PESTEL) Analysis (4marks) 2.1 Political. 2.2 Economic. 2.3 Social. 2.4 Technology 3. Business opportunities 1. Business opportunities analysis 4. Implementation 1. Market Structure and Target Market. 2. Product. 3. Price. 4. Distribution. 5. The mode of selected market entry, and why? What type of entry Method you will choose from the following and Why: Exporting, Licensing, Franchising, Strategic Alliances, Joint Ventures, Foreign Direct Investment 6. Conclusion Outline three reasons and the evidence for your final decisions (why or why not to select that country). What are the advantages and disadvantages of that country. 7. References
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