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Assume that you have beenhired as an International Consultantfor a Multi-National Corporation (MNC).This MNC is seeking to make itsfirst entryinto Bangkok, Thailand. Your role is
Assume that you have beenhired as an International Consultantfor a Multi-National Corporation (MNC).This MNC is seeking to make itsfirst entryintoBangkok, Thailand.
- Your role is to give an opinion on theadvisability of such a moveand toprovide guidance regarding the potential move.
- What is the PESTLE factors if i want to enter Thailand with ASDA/Shine conveniences stores all over Thailand?
- What is the expansion methods to be chosen: diversification strategy? concentration strategy? Merger or acquisition? Franchising? Partnerships and Joint ventures? Licensing?
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Agricultural Economics
Authors: Evan Drummond, John Goodwin
3rd edition
136071929, 978-0136071921
