Assume that you own a small coffee shop located in a Midwestern city with a population of 150,000 people. You currently sell hot coffee (caffeinated, decaffeinated, flavored) as well as iced coffee drinks and specialty coffees such as cappuccino. Your primary customer group is adults working within four blocks of the shop. For each strategic alternative, give a definition and provide an example to show how your coffee shop could expand its business using the strategy. (10 points)