Assume that your firm has just opened a chain of flower shops. Your firm sells their products from 3 stores located in the Toronto GTA. ..one in the east, one north and one in the west end. They wish to begin distributing their products through e-commerce. They have little brand presence. They would expect to complete about 100 online transactions per day. You have been recruited as a digital marketing manager to develop digital marketing strategy. Q1-1. I Q1. Describe your target market using 4 different variables? 5 marks income, Q2. One of your first tasks is to plan a website. You have decided to utilize a CMS. Briefly describe a CMS? 2. Psycho Provide a recommendation for a CMS platform and indicate your rationale and 3 advantages to your platform? 10 marks Q3. Describe the 5 steps that you complete to develop your e-commerce strategy? 10 marks Q4. Assume that you want to leverage SEO marketing. Provide a brief definition of the term? Describe 4 ways that you leverage links on your site to optimize content? 10 marks Q5. Use examples to explain TCERO as it applies to your digital marketing strategy (2 examples for each) 10 marks