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Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6)

Duration: (1:17)

User:volvotrucks -Added:11/14/13

Please answer the following questions in 100 or more words each in MS Word document and upload here.

• Explain how advertising is an essential component of marketing strategy.
• What types of creative decision-making goes into an advertising campaign?
• Theadvertisement above took top honors at the 2014 Clio Awards for best advertising campaigns -- and boosted the sales of the company. Analyze the ad in terms of what you learned so far. Why do you feel that the ad is effective? Talk about the creativity and content of the ad, think about the target audience and explain why you do or do not like them.